Most theoretical analysis of fashion centers on the major question of what is responsible for the operation of fashion. We may dismiss trivial answers such as that fashion is a crazelike outburst of collective disturbance or that it is a hoax perpetrated by venal-minded sets of persons seeking financial or personal gain. The more serious analyses fall into two categories. One type seeks to account for fashion in terms of psychological motives, the other in terms of societal or structured processes.

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